Italian designs are considered to be top notch in
many consumer good markets including fashion, jewelry, decors and
furniture. We know so because major department stores are
advertising Italian fashions and jewelry as luxurious products. What
are the real reasons behind all these appreciation and adoration?
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When we think of the biggest movie industry in the
world, we probably would think of Hollywood. For information
technology leader in the world, the icon would be the Silicon Valley
in California. The same factors behind these two successes apply to
the success of Italian products, which is the resource available to
the industry in the country provided by the people and the
government. United States government funds many research projects in
the top engineering schools including U.C. Berkeley, Stanford and
M.I.T. The availability of financial resources cultivates the
possibilities of implementing and experimenting new ideas, some of
which turned out to be major breakthroughs in human history.
In Italy, the system for education of creative
design work is very established.
Renowned design schools include L’Atelier and
Fashion Design Academy in Firenze. In fact, the city of Firenze is known for
the fashion and jewelry design
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it produces. This is the
same place where the chief designer of Tiffany & Co. Edward C. Moore
came from. The combination of governmental support and the
enthusiasms of general public in that area enable the design
industries to thrive and become the leader of fashion and jewelry of
the world. The consequence of the initial success of Italy
fashion is more attention, as well as competition. Granted, talented
people around the world would like to study in Italy if they want to
develop a career in the fashion or jewelry industry. On the other
hand, the competition among the designer themselves became more
severe. As a result, the designers would have to put out their best
to set themselves apart from their fellow designers. Only in this
kind of competitive environment can the best quality products be
produced.
Another reason that Italian products are
welcome as high class and luxurious goods is that Italian artist or
designers never compromise the quality of their
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work to lower the
price of the products. From the leather of shoes, fabrics of clothes
and wood for furniture, they always use the best quality of raw
material they can find. The consistency and high level of
craftsmanship combined with the best material build up the
confidence of consumers over the last couple centuries.
For those who know the Italian life style, they
probably agree that Italians, in general, have a passion for life.
They enjoy life and “take from the world the best”. This trait
passes on from generation to generation. Not only in fashion and
jewelry can we see the manifestation of it, we can also witness that
in art, music and theater performance. I guess when you do what you
real enjoy, that’s when you give the best results.
In a nutshell, the quality and designs of Italian
designer jewelry is substantiated by a combination of resources,
culture and life style of Italians and the tradition of excellence.
No wonder the whole world is following Italy’s lead when it comes to
fashion and jewelry.
Scott Murff got his MBA from MIT business school
and currently is the marketing manager in SAK Jewelry that
specializes in
fine Italian designer sterling silver jewelry.
Article Source:
http://EzineArticles.com/?expert=Scott_Murf
